By this time, you’ve read the title and probably would be expecting a story out of this blog as well. But why is it so that one has this weird need to find a story in every possible content piece? Why is it that we only like the content which has some nostalgia attached to it, and why do writers and producers focus the most on the story telling aspect of the production process?

Because that story helps us connect to the purpose and the relevancy of the content piece. Now, let’s go back in time and reminisce our childhood days. Every summer vacation, when we used to visit our grandparent’s house, the time that we awaited for the most was when our grandma would tell us all these fictional and real life experiences in the form of stories. Those stories transported us to an imaginative world and helped us experience world from a different viewpoint. And eventually, we fell asleep. Since, we developed a habit of this thing, we started looking for stories everywhere. Be it dramatic, be it fictional, be it romantic, or be it horror, stories are everywhere around us.

The fact that your content piece would be a hit or a miss majorly depends on how you narrate the message. And that art of conveying your message creatively as well as beautifully is called storytelling.

Storytelling is an art, and in today’s day and age, a necessity. With us, living in a digital world where everybody is a content creator and are producing a variety of content pieces on every possible topic, it becomes really important as to how we convey our message.

So how should one go ahead with the process of storytelling? The first and the foremost point to keep in your mind is the identification of your target audience. You probably would’ve heard this point everywhere that ‘consumer is the king’, and that is why it becomes important to know what is going on the mind of your consumer. What is that thing that strikes them the most and basically what is that ‘x’ factor that they look for in a content. Telling your story from a customer’s viewpoint would help you in attaining the relatability factor and customers would be able to connect with it. A regular analysis of your page would help you in knowing your consumer’s preferences and what is the kind of content with the lowest amount of reach.

Once you’re done with the analysis, now is the time to think of an out-of-the box idea which is sure to blow their minds. You have the knowledge about your consumer’s likes and dislikes, now all you have to do is, to think of an idea, a story which they want to hear.

The story could be a fictional one or based on your experiences, you should just make sure that it must be a gripping one. After you’re done with deciding the story, now you have to decide the way in which you want to convey it. This is the most important part in the whole process as this could lead to a change in the face of your content, both positively and negatively.

For a story to be a hit, the storyteller needs to be amazing. Think of it like this, you’re going to watch a movie with high expectations because you think that the story is great. But once you leave the hall, you’re frustrated and disappointed cause the storytelling was bad and the message was not conveyed properly. And the movie then turns out to be a flop. You, for sure, don’t want your consumers to get disappointed by your story, that is why you must devise new and creative ways to tell your story in an engaging and informative manner.

Always remember to add your personal touch to the story. In this way you’ll be able to connect with your audience on a deeper level, and they would love the content produced by you.

These were some tips as to how you can make your story telling a unique one. Always remember that thousands of people share the same experiences as you do, but what sets you apart from the world is the way you tell it, is the art of storytelling.

I hope by now you’ve got an idea of storytelling. To survive in this era you need to make a content piece which leaves an impact on other’s heart and mind. Now it is up to you to decide whether storytelling is an art or a necessity, but your story will always be the hero of your content.

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